Objective:

Create a Halloween-themed content campaign to engage Race Communications’ audience by using spooky internet-related issues, tying in the brand’s services in a fun and memorable way.

Campaign Theme:

House of Terrors: A haunted house concept where the “spooky” things revolve around common internet frustrations such as slow speeds and poor connectivity.
- Characters:
  - The Buffering Ghost: Representing slow internet speeds that disrupt streaming.
  - The Glitching Ghoul: Symbolizing internet glitches and interruptions.

Key Strategies:

Creative Content Development:
- Produced a series of social media posts and videos that introduced the "House of Terrors" concept, highlighting the frustrations of bad internet service in a playful, spooky context.
- Designed graphics, videos, and copy that connected internet “terrors” to Race Communications' solutions, emphasizing fast, reliable fiber internet.
Engagement through Humor and Relatability:
- Used humor to make technical issues (like buffering and glitches) relatable to the audience during the Halloween season.
- Engaged followers by prompting them to share their own “internet horror stories” and positioned Race Communications as the solution to these “scary” internet problems.
Interactive Elements:
- Created engaging content that allowed the audience to vote on their “biggest internet terror” and encouraged participation in themed quizzes or polls.
- Tied campaign elements to community events, such as hosting giveaways tied to the spooky season.

Results & Metrics:

Increased Engagement:
- Boosted engagement on social media through interactive posts, polls, and humorous content that resonated with the audience.
- Higher-than-average post interactions, including likes, shares, and comments, compared to standard content.
Brand Awareness:
- Enhanced brand visibility and recognition by tying everyday internet frustrations into a fun seasonal campaign that kept Race Communications top-of-mind during Halloween.
- Positive feedback from the community on creative execution.

Takeaway:

This campaign showcases my ability to create thematic, seasonal content that entertains while driving brand awareness, demonstrating how even technical services can be marketed in a fun, engaging way.

Embassy Suites