Objective:

Increase restaurant visibility and attract business professionals from the surrounding business district to dine at the Embassy Suites restaurant.

Key Strategies:

Online Promotions:
- Developed and designed online promotions to boost the restaurant’s visibility, tailored to appeal to the business community.
- Created special offers and promotions that aligned with the needs of business professionals (e.g., lunch specials, networking-friendly environments).
Graphic Design:
- Designed eye-catching graphics for online platforms to promote the restaurant’s offerings, ensuring brand consistency with Embassy Suites' identity.
- Collaborated with the restaurant team to highlight key menu items and services that would attract the business crowd, such as group dining options.
Collaborative Content Creation:
- Worked closely with the restaurant to create engaging content that emphasized the restaurant as an ideal location for business meetings, luncheons, and after-work gatherings.
- Highlighted the restaurant’s convenience, atmosphere, and menu variety to cater to the local business district.

Results & Metrics:

Increased Business Traffic:
- Successfully attracted more business professionals to the restaurant by leveraging targeted promotions and visually appealing content.
Stronger Online Presence:
- Improved the restaurant’s online presence through consistent promotion across digital channels, which led to increased engagement and foot traffic.

Takeaway:

This experience showcases my ability to design and execute promotional strategies tailored to specific target audiences, helping boost business traffic through creative content and online marketing efforts.

Yesteryears

Spooky Season