Boosting Local Breweries: Pasco County Craft Beer Campaign

Objective:

• Promote Pasco County’s thriving craft beer scene and encourage both locals and tourists to explore it.

Campaign Initiative:

• Event: "Influencer Ale Trail" - a collaborative experience with social media influencers.

• Partners: 8 diverse breweries showcasing a range of local brewing options.

Key Strategies:

• Partnered with social media influencers from various cities to document their brewery visits.

• Leveraged influencer-generated content for authentic promotion.

• Created engaging, shareable content to drive local tourism and community engagement.

Results & Metrics:

• Increased Brewery Visibility:

  • Amplified brand exposure for participating breweries.

  • Enhanced social media presence through influencer posts and user-generated content.

• Exceeded Social Media Impressions:

  • Over 50,000 impressions, surpassing initial campaign goals.

  • Continued engagement with influencer-generated content, providing ongoing promotion.

• Increased Local Tourism:

  • Positive word-of-mouth both on social platforms and within the community.

  • Boosted foot traffic to local breweries, contributing to overall tourism growth.

Takeaway:

• The influencer content has become a long-term promotional asset, ensuring sustained visibility for Pasco County's breweries.