From Florida with Love – Photography-Inspired Streetwear Brand

I launched a business venture focused on turning my photography into streetwear designs. The first release, From Florida with Love, blended my creative vision with Florida-inspired themes, and I developed a complete social media strategy to introduce the collection.

Key Skills and Responsibilities:

• Product Concept & Creative Direction:

  • Designed the first streetwear piece, From Florida with Love, inspired by iconic Florida elements.

  • Curated the photoshoot and launch aesthetic, incorporating Publix subs, Hollywood Beach locations, and Florida culture to reflect the theme authentically.

• Social Media Grid Curation & Content Creation:

  • Developed a cohesive social media grid that captured the collection's laid-back Florida aesthetic.

  • Strategically integrated user-generated content (UGC) to build community engagement and enhance the brand's authenticity.

• Marketing & Launch Execution:

  • Planned and executed the launch campaign, including teaser content, behind-the-scenes posts, and product reveals.

  • Managed the social media page and developed content to align with the visual and cultural theme of the collection.

• Photography & Visual Storytelling:

  • Incorporated my original photography into the designs, creating a seamless blend of visual art and fashion.

  • Used storytelling to connect the collection’s design with the nostalgic and unique aspects of Florida life.

This project highlights my skills in creative direction, photography, social media strategy, and product marketing, showing how I turn visual concepts into engaging streetwear brands.