Heartfelt Haven – Print-on-Demand Lifestyle Brand

I developed and managed Heartfelt Haven, a print-on-demand brand that focused on capturing the essence of each season through curated apparel and lifestyle aesthetics. This project showcases my expertise in brand building, e-commerce, and visual storytelling.

Key Skills and Responsibilities:

• Brand Development & Strategy:

  • Conceptualized the brand identity, aligning products with the emotions and experiences of each season.

  • Developed seasonal themes, such as fall coziness, winter holiday spirit, and sunny summer days with friends.

• E-commerce & Print-on-Demand Management:

  • Designed and launched seasonal collections through a print-on-demand platform.

  • Managed product listings, ensuring smooth integration between the online store and suppliers.

• Visual Content Creation & Grid Curation:

  • Curated an aesthetically pleasing social media grid to reflect the lifestyle and emotional tone of each season.

  • Designed posts to engage customers with a focus on storytelling and visual appeal.

• Marketing & Community Engagement:

  • Built brand awareness through targeted social media campaigns, creating content aligned with seasonal moods and trends.

  • Fostered community engagement by encouraging followers to share their seasonal experiences and favorite moments.

This project highlights my ability to develop compelling brand stories, manage e-commerce operations, and create visual content that resonates with audiences.