From generic to dope

How A Smoke Shop Rebranded Itself with a Trendy Aesthetic

Challenge: I was tasked with rebranding a smoke shop's online presence. Their website was outdated and lacked a strong brand identity. They had no social media presence and their product photos were unappealing.

Solution: To create a cohesive brand identity, I suggested incorporating a streetwear aesthetic into their website and social media platforms. I provided a professional photoshoot featuring their products, models and brand.

RESULTS

The photoshoot allowed us to highlight the products in a creative and interesting way. We were able to use these photos on their website, social media and in digital marketing campaigns. As a result, we saw a 200% increase in website traffic, a 400% increase in social media followers, and a 300% increase in engagement on social media. Our efforts helped to establish them as a trendy and cool smoke shop that resonated with their target audience.